Google Ads – Search, Display & Video
“Google’s advertising platform creates high levels of efficiency in the market, connecting buyers and sellers while removing the guesswork and waste of traditional advertising.”
Google Ads Management Fee Structure: OGM Digital LLC charges a flat monthly management fee based on your monthly Google advertising budget (traffic spend).
Contracts & Timeframes: OGM Digital LLC has no fixed contracts. All campaigns are paid month to month with no lock in period.
$300 per month: based on a click/call/display/video budget of $300-$1000 USD p/m
$400 per month: based on a click/call/display/video budget of $1000-2000 USD p/m
$500 per month: based on a click/call/display/video budget of $2000-5000 USD p/m
Variable – For click/call budgets over $5000 USD per month, the fee model changes to a variable structure; our management cost becomes 15% of your monthly traffic spend.
Google Adwords – Pay Per Click (PPC) – Google Search Ads
“Show ads on Google exclusively to people who are searching for your products or services. Only pay when they click to your website or call you.”
Active Management: Google’s platform is data driven and completely trackable. As we monitor the clicks, calls & conversions of a campaign, we identify the best keywords & adverts that consistently generate the highest quality leads.
Conversion Tracking Setup: Tracking allows us to identify patterns around the timing, location & devices that lead to the strongest conversions (desktop, mobile phone, tablet). Tailoring the delivery of ads around all the positive data points is the key to driving down the acquisition cost of each lead.
Call only ads & Call Extensions: Setup includes call only ads to a business phone line as well as call extensions in text ads.
Split Testing: Ad competitions ensure that the adverts with the best click through rates and branding are being displayed. This entails writing multiple adverts and promotions per each keyword or ad group, analyzing conversion data from those adverts & rotating for optimal performance.
Ad Copywriting: The art of creating highly engaging advertising content; the correct calls to action, offers, and branding to draw potential customers in.
Keyword Research & Data Mining: Using the Google Search Term Report we identify and build campaigns around the best converting keywords. We also isolate and negate inefficient search terms by adding negative keywords.
Reporting: Detailed data and accurate analysis taken directly from the inside the Google Ads master account. Metrics include: Total Clicks, Branding Impressions, CTR, Cost Per click, Conversion rates, Cost per Conversion, Average Ad positioning & more. Search term reports are also available.
Google Display Network: Display Ads, Branding Campaigns & Remarketing
“With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, consider your offerings, and take action.”
Set up fee $200 USD (One time fee ONLY applicable if Banner Creative & Graphic Design is completed by OGM Digital, LLC)
Banner Creative Graphic Design: Banner Creation & Graphic Design. This includes creating multiple sizes that are recommended by Google for the display network (336×280 large rectangle, the 300×250 medium rectangle, the 728×90 leaderboard, the 300×600 half page).
Active Management: Track, Test, Iterate. We will monitor & improve website placements, branding impressions, click through rates & ad performance across Google and search partner sites.
Conversion Tracking Setup: Monitor campaign leads through your phone, website & email.
Manual Placements: Identifying and Serving Display Banners on specific websites that the target market visits.
Remarketing: Shows ads to people who’ve visited your website or used your mobile app. When people leave your website without booking a service or buying anything, remarketing helps you reconnect with them by showing relevant ads across their different devices.
Reporting: Detailed data and accurate analysis taken directly from the inside the Google Ads master account. Metrics include: Total Clicks, Branding Impressions, CTR, CPM (Cost per thousand impressions), Cost Per click, Conversion rates, Cost per Conversion & more.
YouTube Advertising – Online Video Advertising Campaigns
Active Management: We monitor video views & campaign performance & find the ideal settings of your Ads. Inlcuding optimzation & management of video ad settings around conversion data: custom audience targeting, demographic targeting, topics, keywords & placements.
Conversion Tracking Setup: Setup conversion tracking code on your website. Link Google analytics & Youtube to your Google Ads Account. Track campaign performance & key data points.
Manual Placements: Identify & input specific YouTube channels, YouTube videos & websites that will be sure to reach your target market. Grow your brand & reach potential customers.
Reporting: Detailed data and accurate analysis taken directly from the inside the Google MCC.